This book is the first monograph dedicated to the designer Rolf Muller who is known above all for his design of the visual identity of the Munich Olympic Games in 1972. Shortly after graduating from the famous Ulm School of Design, his former profess...

Josef Muller-Brockmann's graphics left a lasting mark on Swiss visual communication from the 1950s onward. His posters demonstrate how a sober, formally reduced language works best for conveying a universal, timeless message. Poster campaigns for lon...

With "Apple", Ken Miki playfully presents a complete basic course in visual communication – all based on a simple and familiar object: the apple. First, all five senses are activated in a step-by-step analysis of the apple by touching, looking at, sm...

"Don't Brand My Public Space!" is a critical investigation of the visual strategies employed to identify and brand political spaces. Isn't it about time to look at their often banal images as part of a crisis of political representation? In the conte...

"The Magic of Things" explores a former advertising strategy of Swiss product posters in which banal, everyday objects – butter, a sewing machine, or shoes – are presented as desirable objects enticing us to buy. Free from any further contextualizati...

With its unique bags made of used materials, the Freitag company of Zurich is now an established commercial success, selling 300,000 of its design products around the world every year. How can a bag achieve that kind of cult status? How did a small,...

What feeds the inspiration of the designer? Observation. In Jasper Morrison's collection of pictures, icons of design history meet up with the unassuming objects of everyday life, and curious findings with the archetypes of modernism. Every picture t...

"White" is not a book about colors. It is rather Kenya Haras attempt to explore the essence of "White", which he sees as being closely related to the origin of Japanese aesthetics – symbolizing simplicity and subtlety. The central concepts discussed...

We sit on them, write with them, ride them, listen to music through them, and live inside them. The furniture, product, and interior designs of Swiss designer Hannes Wettstein, who died in 2008, have left their mark on everyday life and shaped contem...

Silvia Bنchli was invited to design the official contribution for the Swiss Pavilion at this year's Biennale in Venice. This book offers a look inside her studio and documents the preparation of her works for the Biennale, illustrating her working pr...