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Africa
Best Laid Plans Cultural Entropy and the Unraveling of AIDS Media Campaigns
McDonnell Terence E.
ISBN: PB: 9780226382159, ISBN: HB: 9780226382012, University of Chicago Press, August 2016
264 pp., 22.8x15.2 cm, 38 halftones, 1 line drawing
We see it all the time: organizations strive to persuade the public to change beliefs or behavior through expensive, expansive media campaigns. Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate peopl...
PB:
£28,00
QTY:
HB:
£84,00
QTY:
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