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Political Science
Positive Case for Negative Campaigning
Mattes Kyle, Redlawsk David P.
ISBN: PB: 9780226202167, ISBN: HB: 9780226202020, University of Chicago Press, February 2015
256 pp., 22.8x15.2 cm, 16 figures, 45 tables
Turn on the television or sign in to social media during election season and chances are you'll see plenty of negative campaigning. For decades, conventional wisdom has held that Americans hate negativity in political advertising, and some have even...
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£20,00
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HB:
£60,00
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