Display Art

Visual Merchandising and Window Display

Shaoqiang Wang

"Display Art" features examples of visual merchandising and window design by art directors, graphic and window designers across the globe, in an impressive selection that showcases sophisticated projects and also also simple, minimal and highly creative window displays. The works included in this volume offer successful ideas concerning aspects such as lighting design, structures, custom lettering, amusing illustrations, delicate paper crafting, textures, or installations made of multi-materials such as wood, steel, fabric, or rubber. In all cases, they have resulted in alluring artwork that appeals to the senses – and instincts! – of consumers and passers-by. This book is the perfect inspirational guide for art directors, visual merchandising dsigners and fashion professionals.

About the Author

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts, where he is dean of the design, visualization and animation department. He is a prolific editor, whose focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China's most prestigious design and illustration awards.

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