Told

The Art of Story

Aboud Simon, Wilson Paul

Told is about the art of story, not the science. It defines the twenty great principles of storytelling and then shows how they work by weaving them into 30 illustrated short stories that vary in format from poetry to screenplay.

From genre to premise, from character to plot, Told shows how story works by bringing the principles to life. It takes the art beyond the logical.

Reading "Told" and understanding the power of story will unlock the most amazing creative tool within you and open you up to a whole new world of creative possibilities through storytelling.

About the Author

Simon Aboud has spent over fifteen years in the advertising industry. He was a copywriter and then creative director at McCann-Erickson in London and founded Magic Hat, their highly successful youth subsidiary. He has also directed many commercials, has written and directed short films and has feature film and television projects currently in development.

Paul Wilson worked at ad agency AMV.BBDO in London on clients like J Sainsbury, Volvo, Pepsi and BT before moving client side to manage the hugely successful launch of Hooch with Bass Brewers.

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